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The Power of Awareness

The Power of Awareness

Improve and empower your personal safety and freedom
through awareness and preparation.

Improve and empower your personal safety and freedom
through awareness and preparation.


Who We Are

We empower individuals and organizations through awareness and preparation instruction so you can move through your life and across the world with well-founded confidence. Whether for business or personal empowerment, our world class courses and instructors are tailorable to your needs.

The Power of Awareness Book

Dan’s groundbreaking book is changing personal safety for people around the world. Already translated into such languages as Russian and Mandarin, his easy to understand approach to situational awareness and intuition is coupled with exercises to reenforce sound planning and action.

​In THE POWER OF AWARENESS, he shares how to identify and avoid threats just like the pros. Told with wit and wisdom, this empowering guide uses harrowing and informative stories from Dan’s own renowned career and those of other experts to outline six easily implemented tenets you can apply anywhere to improve your personal safety.

The Power of Awareness Course

Heighten your personal safety with The Power of Awareness program. Dive into a transformative 90-minute online journey, accessible anytime, from your phone, tablet, or laptop.

Your course encompasses:

  • A choice between an electronic or hardcover edition of the renowned book, “The Power of Awareness”
  • Wisdom imparted by industry-leading experts
  • Practical exercises you can do anywhere, alone or with a friend
  • Content delivered in easy to absorb video clips
  • Resources and references for personal safety and planning

We empower individuals and organizations through awareness and preparation

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POA Institute courses are easy to comprehend and feature dynamic practical exercises delivered by recognized subject matter experts from diverse communities.

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POA Institute instruction is available online ensuring that no matter where you travel in the world you'll do it with well-founded confidence.

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Our leadership team is available to inspire and improve your organization's members' safety as keynotes or corporate retreat facilitators.

What Others Are Saying

“Honestly, didn’t know what I was going to get out of The Power of Awareness. Turns out, pretty useful in the everyday world! While deployed, I had an encounter with a drunk individual. As a collective group we were able to make a plan and deescalate the situation. 11/10 advice, thank you!”
Zach B.
“I live in the Chicagoland area of Chicago, which is a very violent city. Each weekend we end up with about 10 shooting homicides and over 50 shooting injuries. A week after reading this book, its lessons allowed me to avoid a gang related shooting and likely saved me from injury or death. I couldn't believe less than a week or so after finishing it, I had a relatable experience. I now use the tools taught in The Power of Awareness continuously when I'm out and about.”
Jeff P.
"I’ve been a flight attendant for 30 years and have traveled to many world destinations alone. Dan’s safety approach has opened my eyes and made me more savvy and confident in my job and travels and transformed my life."
Susan P.
(International Flight Attendent)